HighwaysIndustry.Com | Why content market
So why content market?
•It attracts new traffic. If you’re posting or just producing content on your own blog, people will have to be reactive and find your content unless it’s making the top searches online, however using online portals that are relevant to your content/industry will more likely find there way to your target audience.
•It builds your reputation. The more people see your content, the more they’ll remember your brand and the higher your reputation with those individuals will be.
•It encourages trust and faith in your brand. When a visitor stumbles on your site for any reason, your content can secure his/her confidence in your brand, so long as that content is authoritative, helpful, and well-written overall.
•It can influence conversions. Again assuming that your content is well-written, a well-placed call to action embedded in your content can encourage direct conversions, resulting in more average revenue for every visitor on your site.
What we provide…
What we provide is quantitative information on how many hits the piece has had directly- something that cannot be measured via any other form of marketing than digital. With the way we title our feature articles being ‘company name | title’ we know that any hit is of genuine interest in your company and your products or services.
Who reads it?
When it comes to who is reading your content, we can be extremely transparent and honest and say we cannot know specifically that John or Jane Bloggs has spied your feature. In our opinion, anybody in marketing who tells you that they can provide you with the exact names of people on their website (without a login system) isn’t being completely honest.
When you advertise in a magazine, when it comes to feedback all you know is how many copies were sold or circulated- not who exactly has read the exact page that your advert is on. When you invest in a show, you don’t know everybody on the visitor list has decided to buy from you in the future- but you exhibit to be seen and capture as many people as you can. And this is the same principle. Only we’re acting 24 hours a day, 365 days a year for a fraction of those costs.
So, here’s what we do:
Ultimately, we are a tool to help your brand reach industry professionals and decision makers. We have spent years building up the biggest online portal in the industry with great value and service, and we now consistently reach upwards of 65,000 pageviews per month.
What some people often confuse is that we are not an outsource marketing agency who are directly working for you. You certainly couldn’t employ a sales or marketing employee or agency for the cost of one of our campaigns.
We work alongside you, – and the information you give us helps us do what we do best. You will have and should have your own database, so if we know you want to reach Procurement Officers, Heads of Lighting or Highways Asset Managers- then tell us! Giving us your targets email addresses automatically puts them in our world ready to receive your content. Then we go about connecting with these people via social media so that we know 100% that they are within our reach when we’re sharing for you.